I’ve seen the Frank’s N Brats stand outside Busch Stadium when I go see the Cards play, but I’ve never stopped. Something I need to do, especially now that they are the best in town!

I ran across the following story in the Riverfront Times, a St. Louis news blog. There’s a great marketing hook in there that could make you huge money, so pay attention…

Busch Stadium sells more nachos — 120,000 pounds of chips and 32,000 gallons of cheese sauce a year — than any other ballpark in baseball. This gut-busting statistic can probably be attributed to the fact that the hot dogs available inside the stadium are overpriced and underwhelming.

Luckily for the city’s hungry baseball fans, Frank Merrins has his hot-dog stand on the corner of Clark Street and South Broadway. (When it’s not baseball season, he can be found on the riverfront near the Arch.)

Frank, the silver-haired mustachioed guy behind the grill, sells all his items to go in brown paper bags that are allowed inside the stadium. Try the frank, the owner’s namesake, an eight-inch wiener grilled to perfection and laid on a bed of grilled onions.

It’s a darn good dog, and at a mere $2 (or $3 if you want a brat) it’s a darn sight cheaper than what you’ll find on the other side of Busch’s gates.

RFT