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Huge Inspiration From A Small Classified Ad

March 29th, 2009 · 8 Comments · Hot Dog Cart Business Tips

I ran across a help wanted ad looking for someone to work a San Francisco hot dog stand. My interest was piqued by the starting wage they offered so I did a little research and discovered a very inspirational fact about the company – their annual earnings. If the figure I’m about to share with you doesn’t make your pulse quicken a bit then you’d better put a mirror in front of your mouth and make sure it’s fogging up like it should…

But first, here’s the original ad from Craig’s List:

HOW ABOUT A FUN, OUTDOOR JOB THAT PAYS WELL?
We have several openings, 32-40 hours a week, for individuals who can do ALL of the following:
1. Sell hot dogs, pretzels, and drinks from our “Stanley’s Steamers” hot dog stands in Union Square and Fisherman’s Wharf;
2. Drive our company Ford Econoline van a few shifts a week helping make deliveries to and from our carts;
3. Work in our commissary several days a week helping to prep food for our cart operations.
Applicants must be able to vend, drive, and work in our commissary, and must have open availability, mornings and evenings, 7 days a week. In addition, the job requires a clean driving record and the ability to lift coolers weighing 75 pounds or more.
We will be interviewing this Tuesday for trainings starting this Wednesday. To apply, please send us your resume with references. It always helps to include a personal note telling us something about you.

If you aren’t contacted for an interview by 9pm Monday night, please assume the spots have been filled. Thanks for your interest!
* Location: Union Square
* Compensation: $13.50/hour starting wage
* Principals only. Recruiters, please don’t contact this job poster.
* Please, no phone calls about this job!
* Please do not contact job poster about other services, products or commercial interests.

As you’ll recall, what sparked my curiosity was the $13.50 starting wage, and therein lie two lessons:

1. The owner is making way more than $13.50 an hour and he doesn’t even have to be there.

2. If you want good help, pay ‘em to keep ‘em. The owner is a smart operator who knows the value of a reliable consistent employee. That’s why he can play golf at noon anytime he wants.

So who is this company? San Francisco Carts and Concessions.

Dun and Bradstreet puts their annual income at $400,000. Here’s the scoop:

Company Name:      San Francisco Carts Concessions
Est. Annual Sales:     $400,000
Year Started:     1999
State of Incorp:     CA
SIC #Code:     5812

Data above provided by D&B.
2008 Dun and Bradstreet, Inc. All Rights Reserved

So there you go little leaguers – something to shoot for, and proof that it’s possible. Thanks to Craig’s List for $400, 000 worth of inspiration!

-Steve

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8 Comments so far ↓

  • MarkNo Gravatar

    Great example – Thanks for sharing… now if I could just get a fishermans wharf in Georgia….

    Ha!

    Mark

  • steveNo Gravatar

    Mark,
    Build it and they will come…

  • TonyNo Gravatar

    I read each new mail you provide and find it interesting. I have and still want to start a stand of my own here in Martinsburg, WV. Due to family and their needs I have not been able to save for my dream. I travel 164 mile round trip to work daily and it has taken a toll on my health. Lost my right leg 6 years ago but still doing the same job today. One day I hope to purchase a cart and start my own business.
    Thanks for your articles.
    Tony

  • steveNo Gravatar

    Hey Tony,

    When I started out I didn’t have money for a cart either so I built one myself using materials from the local hardware store. It cost me less than $800.

    You can see pictures and get more info at http://www.BuildAHotDogCart.com

    Hope this helps!

  • SteveNo Gravatar

    Very Inspirational !! I have purchased my first cart and I am working on my permits. I am hoping to get this business started within a couple of weeks. All the emails I get from you are very good reading and help keep the juices flowing. Watch out Oregon here we come!!

  • RaymondNo Gravatar

    Hey Steve, Running a Hot Dog cart has always been a dream of mine. you are a true inspiration. I’m in the planning stage of hot starting my own hot dog cart. thanks for all the great info.
    Ray

  • steveNo Gravatar

    Hey Ray,

    Glad I can help. It really is a fun business, you’re going to love it!

    - Steve

  • RICK HOFACKERNo Gravatar

    Hey guys, Im struggling to find a commisary partner here in nc. Any suggestions on this? thanks RICK

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