
I LOVE emails like this one from a reader who’s KILLIN’ it!…
Hello Steve,
Well after ordering your E-Z Built Hot Dog Cart plans, we are up and running. Here are a few pics and I promise to send you a T-shirt.
We also have a website - www.HappyHippieHotDogs.com Check it out.
Craig Norman
*********************
Thanks for the pics Craig. Awesome job!
This is exactly what I’m talking about when I say, “Don’t just sell a hot dog, sell an EXPERIENCE!”
An entertaining, exciting experience is something that can separate you from all the other choices available to your customers. It draws people to you, generates tremendous word of mouth, and makes you highly memorable. Repeat customers rock!
It also frees you from having to compete on price, which is without a doubt the most miserable way to run your business.
Happy Hippie Hot Dogs definitely has it’s U.S.P down cold. In case you’re new around here, U.S.P. stands for Unique Selling Proposition. Here are a couple of articles to refresh your memory:
Let’s hear it for Craig in the comments, and spend some time thinking about your U.S.P.
YEAH, baby! Groovy!
-Steve
click the pics below for a larger version

















Marc Brown
// Aug 27, 2010 at 10:01 am
Very Cool Happy Hippie , you have a very original Idea , I like you website I am going to share It with my Brothers at , therefineryrock.com , this Is Cool your prices are GREAT , I’m still trying to get a Hot Dog Cart Going , I do work for myself , I just want a new venture , I like the , Mongo Jerry , Summertime song on your Homepage adds a Great Vibe to your Business , KEEP ON DOGIN !!! Marc Brown
John Gibson
// Aug 27, 2010 at 10:12 am
AWSOME!!!!! Congrats and keep on going!
Robert M.
// Aug 27, 2010 at 10:25 am
That’s quite a colorful group. Much luck with your cart.
Cindy
// Aug 27, 2010 at 10:35 am
Love the cart and that UPS “package”. It looks great! Congratulations!
Larry
// Aug 27, 2010 at 10:39 am
Great job!!! Love your cart and website. I know you’ll be a big success.
steve
// Aug 27, 2010 at 10:46 am
That’s USP Cindy, not UPS – lol!
But I like the “package” tie in. Very clever
-Steve
helene
// Aug 27, 2010 at 11:31 am
Love the bright colors! What a van man! You guys sure won’t get lost in a crowd
)
Good luck with your venture!!
Okanagan Doggin
// Aug 27, 2010 at 12:21 pm
I like the guy in your logo. From this view it looks like Craig. Best of luck to you I’m sure you will be a hit.
Doug
// Aug 27, 2010 at 12:47 pm
Nice cart, nice website. I really like the whole thing. However, this may not be a big deal but, I didn’t see your location anywhere on your website. Unless you don’t mind going to Sacramento, hit Denver on the way to Topeka, and end up in New York. It’s all cool man…. ;-p
Jeff D.
// Aug 27, 2010 at 12:54 pm
Hello Happy Hippies
I too live in Phoenix so will be looking for your van and cart. What part of the valley are you in?
Robin/Lakeside lunch
// Aug 27, 2010 at 5:44 pm
BABY BOOMERS RULE! And I’m sure you’ll get a lot of us grabbing a dog or two rolling down memory lane. Good luck! Unique idea!
Rick
// Aug 27, 2010 at 9:41 pm
A great idea! Very original.
Fat Daddy's Dogs
// Aug 27, 2010 at 10:43 pm
Rock on, Bro’!
dave hammerl
// Aug 28, 2010 at 10:43 am
Dude…Thats way cool. Good luck.
Ron DeRoest
// Aug 30, 2010 at 12:13 am
Where do you set up? I’d love to stop by some time.